01
Challenge
The website had to make egg processing feel trustworthy while still keeping the brand fun, approachable, and visually memorable.
All work
WebCase Study 16
EGG PROCESSING / HORECA BRAND WEBSITE
EggBreak
Timeline
Website UI/UX Design
Role
UI/UX Designer
Focus
Website UXProduct DiscoveryBrand StorytellingFood Service Experience
Outcomes
Clear product discoveryHORECA-focused websitePlayful food branding
EggBreak is an egg processing and food-service brand designed to offer premium egg products for HORECA, kitchens, bakeries, retailers, and bulk food businesses. I worked on the website experience to make the brand feel modern, trustworthy, and easy to explore.
Synopsis
The problem worth solving
Egg products are usually seen as basic commodities, but EggBreak needed to communicate a much bigger story: quality, safety, processing, convenience, and product variety. The challenge was to design a website that could explain processed egg solutions clearly while making the brand feel fresh, memorable, and approachable.
Design Process
01
Discover
Understood the brand story, egg product categories, HORECA audience, and food-service use cases.
02
Define
Mapped the key website goals: product clarity, trust building, brand recall, and easy navigation.
03
Ideate
Explored playful layouts, product sections, farm storytelling, mascot-based visuals, and educational content blocks.
04
Design
Created a bright yellow-led website experience with bold typography, egg-inspired graphics, mascot illustrations, and clean product sections.
05
Review
Checked the flow for readability, product understanding, visual consistency, and audience clarity.
06
Handoff
Prepared final website pages, visual sections, and design-ready assets for development.
Research Insights
01
Food-service buyers need to understand quality, safety, and consistency before trusting a supplier.
02
Processed egg products require simple explanation because many users may not immediately understand liquid eggs or frozen egg solutions.
03
A playful mascot and bright visual system can make the brand more memorable.
04
Farm story, process, and product education help build trust beyond just packaging.
Opportunity Map
01
Educate
Explain egg products, nutritional value, and processed egg solutions in a simple way.
02
Build Trust
Use brand history, farm visuals, product process, and quality messaging to create credibility.
03
Discover
Make products like liquid eggs, frozen egg products, boiled eggs, and farm-fresh eggs easy to explore.
04
Remember
Use strong yellow branding, mascot illustrations, and egg-shaped visuals to improve brand recall.
User Persona
AM
Arjun Menon
36 · HORECA Procurement Manager
Goals
- Find reliable egg product suppliers
- Understand product quality and formats
- Check bulk-use suitability
- Explore safer and more convenient egg solutions
Frustrations
- Generic supplier websites
- Unclear product information
- No visible quality or process explanation
- Hard to understand processed egg options quickly
Their words
“I need egg products that are safe, consistent, and easy to use for commercial kitchen operations.”
User Stories
#01
As a food-service buyer, I want to understand EggBreak's product range so I can choose the right solution.
#02
As a chef or kitchen operator, I want to know how processed egg products can save time and improve consistency.
#03
As a business customer, I want to see quality, safety, and processing information before making an enquiry.
#04
As a first-time visitor, I want the website to explain the brand in a simple and memorable way.
User Journey Map
Discover
neutralActions
User lands on the homepage
Understands EggBreak's positioning
Pain points
Needs a quick grasp of what makes EggBreak different from generic suppliers
Explore
neutralActions
Browses product categories
Checks liquid eggs, frozen products, boiled eggs, and farm-fresh eggs
Pain points
Processed egg options need simple explanation to avoid confusion
Learn
neutralActions
Reads the brand story
Reviews farm background, egg education, and processing information
Pain points
Trust depends on process clarity, not just product listing
Build Trust
positiveActions
Views quality messaging
Checks gallery, testimonials, and product use cases
Pain points
Needs confidence that the brand is both safe and commercially reliable
Take Action
positiveActions
Moves toward enquiry
Uses contact or order-related action
Pain points
The next step should feel straightforward after product education
How Might We
How might we make processed egg products easier to understand?
How might we make a food-service brand feel trustworthy and memorable?
How might we balance playful branding with serious product credibility?
Problem Statement
EggBreak needed a website that could explain its egg processing solutions, build confidence among food-service users, and make the brand feel fresh, modern, and easy to remember. The experience had to communicate both business trust and consumer-friendly simplicity.
Hypothesis
If the website combines clear product education, strong brand storytelling, farm/process credibility, and playful visual identity, users will understand EggBreak faster and feel more confident exploring its products.
Value Propositions
01
Clear Product Discovery
Product categories are structured so users can quickly understand what EggBreak offers.
02
HORECA-focused Communication
The website speaks to chefs, caterers, bakeries, retailers, and food-service businesses.
03
Playful Brand Recall
Mascot illustrations, yellow visuals, and egg-inspired graphics make the brand feel distinct.
04
Trust Through Process
Farm story, product education, and processing information help users see the brand as reliable.
Competitive Scan
Po
Poultry & Egg Suppliers
Often functional, but usually lack strong branding and storytelling.
Fo
Food Processing Brands
Good at explaining scale and process, but can feel too industrial.
D2
D2C Food Brands
Strong visual appeal, but not always focused on HORECA or bulk-use clarity.
User Flows
Website Flow
Home
Our Story
Products
How We Produce
Meet the Egg
Recipes / Blogs
Contact
Product Discovery Flow
Hero
Product Categories
Product Explanation
Process / Quality Story
Enquiry CTA
Behind the work
Design decisions
02
Approach
I used a bright yellow visual system, egg-shaped graphics, playful chicken mascots, product-led sections, farm imagery, and simple content hierarchy.
03
Result
The final design makes EggBreak feel fresh, friendly, and credible while helping users understand its product range, story, and food-service value.
Deliverables
01Homepage Design
02Product Discovery Sections
03Our Story Section
04Mission & Vision Section
05Farm Gallery
06Testimonials Section
07Egg Education Visuals
08Mascot-led Brand Sections
09Footer & Newsletter Area
10Responsive Website Layouts
Focus areas
Website UXFood Brand DesignProduct DiscoveryHORECA CommunicationVisual StorytellingTrust BuildingContent HierarchyResponsive Design
Project type
EGG PROCESSING / HORECA BRAND WEBSITE
Timeline
Website UI/UX Design
Deliverables
10 items
Platform
Web
Full Website View
Complete HORECA brand website experience
The final website combines product discovery, farm story, mascot-led brand recall, quality messaging, testimonials, and contact touchpoints in one approachable HORECA-focused experience.