01
Challenge
The website had to explain technical home improvement services while still feeling simple and approachable for everyday homeowners.
All work
WebCase Study 10
AUSTRALIA-BASED WINDOWS & DOORS WEBSITE
Supertek Windows
Timeline
Website UI/UX Design
Role
UI/UX Designer
Focus
Website UXService DiscoveryLead GenerationVisual Design
Outcomes
Clear service journeyQuote-focused websiteTrust-first home improvement UX
Supertek Windows is an Australia-based windows and doors service website designed to help homeowners explore double glazed windows, door solutions, installation services, recent projects, and enquiry options through a clean and conversion-focused experience.
Synopsis
The problem worth solving
For home improvement services, users need trust before they enquire. They want to understand the service, see past work, check benefits, and know the process before contacting the business. The challenge was to design a website that made Supertek's services feel reliable, easy to understand, and simple to enquire about.
Design Process
01
Discover
Understood the business offering, service categories, target users, and enquiry goals.
02
Define
Mapped the key website needs: service clarity, trust building, project showcase, and lead generation.
03
Ideate
Explored layouts for hero sections, service cards, process steps, testimonials, and project galleries.
04
Design
Created a clean, modern website with strong CTAs, clear section hierarchy, and service-focused visuals.
05
Review
Checked the experience for readability, conversion flow, mobile structure, and visual consistency.
06
Handoff
Prepared final website screens and design-ready assets for development.
Research Insights
01
Homeowners need to see clear benefits before requesting a quote.
02
Service websites must quickly explain what the company does and why it is reliable.
03
Project images and testimonials help build confidence.
04
A simple contact flow is important because most users are comparing multiple providers.
Opportunity Map
01
Explain
Make double glazed windows, doors, installation, and repair services easy to understand.
02
Build Trust
Use experience, projects, testimonials, and process clarity to increase confidence.
03
Showcase Work
Highlight latest projects through visual categories.
04
Convert
Guide users toward consultation or enquiry through clear CTA placement.
User Persona
JW
James Wilson
38 · Homeowner · Australia
Goals
- Upgrade home windows or doors
- Understand service options
- Check project quality
- Request a quote easily
Frustrations
- Unclear service details
- No visible past work
- Hard-to-find contact information
- Uncertainty around process and installation
Their words
“I want to know if they are reliable before I contact them for my home project.”
User Stories
#01
As a homeowner, I want to understand the available window and door services so I can choose the right option.
#02
As a potential customer, I want to see past projects so I can trust the quality of work.
#03
As a user, I want to know the process before contacting the company.
#04
As a visitor, I want an easy way to request a custom quote.
User Journey Map
Discover
neutralActions
User lands on the homepage
Understands the main service offering
Pain points
Needs quick clarity on what the business offers
Explore
neutralActions
Checks services
Reviews benefits and window or door categories
Pain points
Service categories should stay simple and easy to compare
Validate
neutralActions
Views latest projects
Checks experience, testimonials, and articles
Pain points
Trust signals need to appear before any contact ask
Decide
positiveActions
Reviews the process
Understands how to order or enquire
Pain points
The process must reduce uncertainty around installation
Enquire
positiveActions
Clicks contact or consultation CTA
Starts the project discussion
Pain points
The enquiry step should feel quick and straightforward
How Might We
How might we make window and door services easier for homeowners to understand?
How might we build trust before asking users to contact the business?
How might we guide users from service discovery to enquiry without friction?
Problem Statement
Supertek Windows needed a website that could clearly communicate its services, showcase project quality, build trust, and convert visitors into enquiries. The experience had to feel professional, simple, and suitable for an Australian home improvement audience.
Hypothesis
If the website clearly explains services, benefits, process, and project proof, users will feel more confident contacting Supertek for window and door solutions.
Value Propositions
01
Clear Service Discovery
Services are presented in simple sections so users can quickly understand what Supertek offers.
02
Trust Through Proof
Projects, testimonials, experience, and stats help users evaluate credibility.
03
Easy Enquiry Flow
Repeated CTAs guide users toward consultation or contact without making the page feel pushy.
04
Project-focused Website
Visual project sections help users connect the service with real outcomes.
Competitive Scan
Lo
Local Window Installers
Service-led websites, but often lack strong visual hierarchy.
Ho
Home Improvement Brands
Good product presentation, but sometimes too catalogue-heavy.
Co
Contractor Websites
Direct and functional, but often weak in trust-building and design polish.
User Flows
Website Flow
Home
Services
Benefits
Projects
Process
Testimonials
Articles
Contact
Enquiry Flow
CTA
Contact Details
Project Requirement
Submit
Follow-up from Team
Behind the work
Design decisions
02
Approach
I used a clean white and orange visual direction, strong hero messaging, service cards, project galleries, process steps, testimonials, and repeated contact CTAs.
03
Result
The final website feels professional, easy to scan, and focused on helping users understand the service before making an enquiry.
Deliverables
01Homepage Design
02Service Sections
03Project Showcase
04Process Section
05Testimonials Section
06Article Cards
07Contact CTA Sections
08Footer & Newsletter Area
09Responsive Website Layouts
Focus areas
Website UXService DiscoveryLead GenerationTrust BuildingVisual HierarchyProject ShowcaseResponsive Design
Project type
AUSTRALIA-BASED WINDOWS & DOORS WEBSITE
Timeline
Website UI/UX Design
Deliverables
9 items
Platform
Web
Final Output
Website Full View
The final website brings together service discovery, benefits, project proof, process clarity, testimonials, articles, and enquiry CTAs in one conversion-focused home improvement experience.